SoccerCulture

Deadpool vs. GOAT as Ryan Reynolds’ Wrexham battle Tom Brady’s Birmingham

What could be mistaken for a Hollywood blockbuster scenario is set to unfold in the real world as two football clubs, owned by megastars from different realms, face off. NFL icon Tom Brady and actor Ryan Reynolds are pitted against each other as their respective teams, Birmingham City and Wrexham, clash in a League One matchup. Monday night’s game, held at a sold-out St Andrew’s stadium, promises more than just football — it’s a global spectacle capturing attention on both sides of the Atlantic.

With the spotlight on Brady and Reynolds, this is no ordinary third-division fixture. It’s a contest of ambition, global influence, and the power of celebrity. Beyond the glitz, however, this is a crucial game for two teams with high aspirations and lofty goals on and off the pitch.


The Celebrity Factor and Global Attention

The rise of Birmingham City and Wrexham from local clubs to global brands has largely been driven by their high-profile owners. Reynolds and McElhenney’s purchase of Wrexham in 2020 turned the modest Welsh club into an international phenomenon, thanks partly to their widely acclaimed Welcome to Wrexham series. Their savvy marketing and narrative-building have attracted a global fanbase, particularly in North America, where the club has completed two successful pre-season tours.

Similarly, Tom Brady’s involvement in Birmingham City in 2023 marked a new chapter for the club. As a minority investor, Brady’s entry into the football world via Birmingham has brought widespread media attention. The Knighthead Capital-led takeover, backed by Brady, signals a new era of ambition for the club, with plans for a swift return to higher leagues. Both ownership teams have utilized their star power and business acumen to raise their clubs’ profiles far beyond traditional football boundaries.

Brady's Birmingham will battle Wrexham
(via @tombrady on Instagram)

The unique appeal of these clubs in the US has been established, with experts noting that the involvement of Brady and Reynolds resonates well with American audiences. This global visibility is further enhanced by CBS’s extensive coverage of EFL games, where Birmingham and Wrexham have quickly become must-watch teams.

Footballing Ambitions and Current Standings

While the off-field narratives are intriguing, Monday’s game boils down to a pivotal football match. Wrexham, fresh from back-to-back promotions, continue to rise rapidly through the ranks, while Birmingham City, relegated last season, are determined to climb back up the football ladder.

Wrexham’s recent summer transfer activity saw the club spend a significant £2 million, a record for them, bringing in key players like former Charlton captain George Dobson. Their stellar start to the League One season has surprised many, even as they dealt with injuries to star striker Paul Mullin. The club’s ambitions are clear: to continue their climb toward the upper tiers of English football. They’re doing well as they currently sit atop League One with four wins from five games.

Deadpool x Wrexham
(Photo by David Davies/PA Images via Getty Images)

On the other hand, Birmingham have been even more aggressive, spending £15 million to secure Fulham striker Jay Stansfield — a record for a League One team. Birmingham’s management, led by CEO Garry Cook, has laid down the challenge for new manager Chris Davies to build a squad that is more than capable of handling the Championship. Birmingham’s lavish spending and aggressive recruitment reflect their desperation to make a swift return to the second tier. They’re also seeing success, having won three of their first four games and drawing the other.

With no losses yet between the two sides, it is bound to be an absolute blockbuster for the ages.

Building for the Future: Infrastructure and Legacy

Both Birmingham and Wrexham’s leadership are not just focused on immediate footballing success; they’re also laying down foundations for long-term growth. Wrexham’s owners have invested significantly in upgrading the club’s infrastructure, including a major redevelopment of the Racecourse Ground. Their goal is to turn the historic stadium into a 55,000-seat venue, further cementing Wrexham’s transformation from a local club to a global powerhouse.

Wrexham celebrate!
Wrexham are sponsored by TikTok, boosting their global appeal (Photo by Eddie Garvey/MI News/NurPhoto via Getty Images)

At Birmingham, Brady’s involvement goes beyond the football field. His influence has stretched into the club’s sports science approach, with the introduction of new training and recovery philosophies through his fitness company, TBRx. Off the pitch, the club has grand plans to redevelop the area around St Andrew’s, with a new stadium and training complex as part of a £2 billion project to turn Birmingham into a sporting and entertainment hub.

Both clubs’ ambitions are strikingly similar: they want to build legacies that extend beyond the pitch, making their mark not just in football but in business, infrastructure, and community impact.

Globalisation of Lower-League Football

The upcoming match between Birmingham and Wrexham is emblematic of the increasing globalization of lower-league football. Through their celebrity ownership, both clubs have harnessed international media attention, particularly in the USA, where football (soccer) is experiencing rapid growth. CBS Sports’ coverage of more than 250 EFL matches per season offers further opportunities for these clubs to capture new audiences abroad.

Wrexham’s rise under Reynolds and McElhenney has captivated US fans, who are drawn to the underdog narrative that has seen the club fight its way from near-extinction to League One. In contrast, Tom Brady’s involvement with Birmingham has opened doors to the vast NFL fanbase, giving the club a foothold in the US market. Both ownership teams understand that football’s global reach can drive substantial growth for their clubs, on and off the pitch.

A New Era of Football Takes Shape

As Birmingham and Wrexham prepare to face off, this match is more than just a contest for three points. It represents a new era of football where celebrity, global markets, and local football clubs intersect. Both clubs have big plans for the future, and their celebrity owners are committed to driving them toward success. Monday night’s game is just one step in a larger journey for these clubs, as they aim to climb the football pyramid and leave a lasting legacy both on and off the field. The battle between Brady’s Birmingham and Reynolds’ Wrexham is set to be a key moment in this exciting new chapter.


By Nicky Helfgott – NickyHelfgott1 on X (Twitter)

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