In a surprising move, betting platform Novibet announced an early payout for all bets placed on Liverpool to win the Premier League 2024/2025 title. The decision came after Liverpool’s impressive 2-0 victory over Manchester City on February 23, 2025, leaving many bettors and industry observers questioning the rationale behind such an early payout. While it may seem risky to settle bets while there are still 11 matches left in the season, this move is part of a larger marketing strategy.
There is Plenty of Football Left to Play
On the surface, offering an early payout during a season that’s still far from over seems premature. The Premier League is only at the 27th match of the 38-game season, leaving plenty of time for surprises. Liverpool’s 11-point lead over second-place Arsenal is impressive, but it’s still possible for the title race to tighten as other teams battle for crucial points.
However, this platform may have made the decision based on confidence in Liverpool’s strong position and form, aiming to reward early supporters while using the moment for marketing. With still 11 games to go, the outcome remains uncertain, but the payout serves as a way to create buzz and excitement among users.
A Strategic Move for Brazilian Bettors
One key factor behind the decision could be the Brazilian user base. Betting platforms in Brazil have increasingly become a hub for football betting, and Liverpool win the Premier League may not have been the favorite choice for the users. Offering early payouts on bets placed when the odds were longer and the team’s chances seemed unclear provides a unique opportunity to reward loyal bettors, especially those who took a risk early on.
This tactic also aims to encourage future engagement by creating a sense of exclusivity and excitement. It could attract more Brazilian bettors in the long run, as platforms continue to offer similar promotions and break away from traditional betting models.
The Odds: A Clear Signal
As of now, Liverpool’s odds to win the Premier League are set at 1.06, reflecting their dominant position. Meanwhile, Arsenal, who sit 12 points behind, have odds of 15. This disparity highlights the confidence in Liverpool’s chances of winning, even though the season is still far from decided.
While these odds might seem to indicate a foregone conclusion, they also raise questions about the value of betting on Liverpool at such low odds. Few will risk a bet on Liverpool when the outcome seems almost certain, but the early payout ensures that those who placed bets on them will feel like winners early while enticing others to join in for future bets.
