Before it was revealed that football legend Lionel Messi was joining Inter Miami, the team had an earnest 900,000 followers on Instagram. Within 24 hours of the announcement, Inter Miami had more Instagram followers than any team in the MLS, MLB, NHL, and NFL. They now broadcast to over eight million followers on Instagram. The announcement also saw a huge, immediate increase in followers for the MLS account. Already he’s having an impact without having kicked one football for Inter Miami. When he does touch down in South Beach, what will his arrival mean for the rest of the league?
Enhanced Competitiveness and Quality of Play
Barcelona’s midfield maestro Sergio Busquets has already confirmed that he will be joining his ex-teammate in the 305. Evidently, Messi’s transfer to Inter Miami will raise the level of competitiveness and the overall quality of play in the MLS. His presence on the field will provide a challenge for opposing teams, encouraging them to improve their tactics and bolster their squads.
As seen in Saudi Arabia following Cristiano Ronaldo’s move to Al-Nassr, floods of talented players have joined the Portuguese legend in the Middle East. Of course, the enormous sums of money are a large factor, yet prior to Ronaldo making the jump, there was a stigma. Now that has been broken and Messi’s arrival in the MLS will have the same effect there.
The increased competition and higher caliber of play will not only benefit Inter Miami but also other teams in the MLS, as they strive to match Messi’s level of performance.
Increased Global Attention and Fan Engagement
Messi’s transfer to Inter Miami is expected to bring a significant increase in global attention and fan engagement to the MLS. As one of the world’s most recognizable and talented footballers, Messi’s presence in the league will attract a larger international audience. This heightened interest will likely lead to higher TV ratings, increased ticket sales, and greater merchandise revenue for the MLS. Already, ticket prices for games featuring the little magician have skyrocketed almost 3000%. Tickets that were previously $25 are now setting fans back upwards of $300!
Boost in Sponsorship and Endorsement Opportunities
The arrival of Messi in the MLS will inevitably lead to a boost in sponsorship and endorsement opportunities for the league and its clubs. Companies and brands looking to associate themselves with Messi’s global brand appeal will be eager to form partnerships with the MLS. This will lead to lucrative sponsorship deals, endorsements, and advertising campaigns featuring Messi and other MLS players.
We may even see cross-league collaborations, such as MLS x NBA. Who could forget this iconic commercial of Lionel Messi and Kobe Bryant in 2013?
Development of Young Talent and Growth of Soccer Culture
Messi’s presence in the MLS will have a profound impact on the development of young talent and the growth of football culture in the United States. Aspiring players will be able to witness and learn from one of the greatest footballers of all time, providing them with invaluable inspiration and role modeling.
This is especially important considering the World Cup is going to be partially held in the United States in 2026, a tournament in which Messi is likely going to play before drawing the curtain on an illustrious career. If more people get involved in football through this momentous coming of a legend, the increased popularity of football through Messi’s presence will foster a stronger football culture in the country, adding to the hype for the 2026 tournament.
By Nicky Helfgott / @NickyH3lfgott on Twitter
