For years, we at 365Scores have continuously set our sights on one goal: to be the first and best source of sports updates for our global community of users. Every second, minute, and hour of the day, our dedicated teams work tirelessly to refine every aspect of our platform—from the speed and accuracy of our alerts to the look and feel of our user interfaces. In the background, we have long pondered how a refreshed brand identity could elevate this experience, experimenting with design concepts and new perspectives that would better capture the essence of live sports.
It was during one of our late-night brainstorming sessions that we experienced a breakthrough—a spark of insight that drove our vision forward. This shift wasn’t just about aesthetics; it was about channeling the passion and energy of sports into every pixel and line of code. We debated and tested, pulling in feedback from our users and industry experts, determined to translate our relentless pursuit of excellence into a bolder, more compelling visual narrative.
Ultimately, our rebrand became an opportunity to refine who we are at our core: a company driven by the thrill of competition committed to accuracy, and fueled by a love for all things sports. We are thrilled to unveil a new look that reflects our identity more powerfully while staying true to our founding values. This is a milestone on our journey, and we cannot wait to welcome you into the next exciting era of 365Scores.
Our Brand Values: What We Stand For
Our values are the pillars that support our mission, guiding every decision and action that we take. They define what we stand for, and what we aspire to be, and are crucial in driving the 365Scores mission forward.
SPEED
Our dedication to being the first to know and share sports updates is unparalleled. Try out the app and see just how quick we are! We are driven by the ambition to keep our audience informed—instantly and accurately. We are about delivering results as they happen, so fans never miss a beat.
ACCURACY
Trust is earned, not given. Our commitment to accuracy means that every piece of information we share is precise, reliable, and correct. Credibility is our cornerstone, and we are relentless in our pursuit of it.
INTERACTIVE
Sports are not a one-way street; they’re about the roar of the crowd, the debates among fans, and the shared joy of victory. We engage directly and dynamically with our audience, fostering a community where fans feel involved and connected. Competitions, brackets, and quizzes are just a few of how we get you engaged.
PASSION
Our love for all things sports is the power that drives us. We’re more than just spectators – we’re true fans who live and breathe the game. This dedication goes beyond updates; it’s about making a meaningful impact on the global sports community.
GLOBAL
Sports transcend borders, and so do we. From Brazil to Saudi Arabia to Fiji, we bring a relatable and accessible experience to fans all over the world, uniting them under one digital roof, regardless of language or location.
SMART
We leverage the power of data, technology, and insight to stay one step ahead in a rapidly evolving sports world. By harnessing real-time analytics and innovative solutions, we refine our coverage and anticipate the needs of our audience, delivering an experience that’s consistently ahead of the curve. Whether it’s through predictive match analysis or personalized notifications, we use our resources wisely to ensure that every fan gets the most out of 365Scores.
Our Brand Voice: Connecting with Our Audience
Our tone of voice isn’t just about what we say, but how we say it. It’s about consistency and personality, expressing our values in a way that resonates with sports fans worldwide. Whether you’re reading a game recap, viewing an in-app notification, or browsing social media, our voice is unmistakable.
The Logo: A Symbol of Sporting Excitement
Our logo is the heart of our visual identity. Inspired by the concept of a clock and the cyclical nature of sports events, it symbolizes the steady and dynamic rhythm of a game. From the first whistle to the final score, our logo reflects the structured yet fluid nature of sports.
Our logo design is underpinned by geometry: circles and angles reflecting the timing elements of a sports match—half-time, full-time, and the ever-changing dynamics in between. This structure adds visual appeal and meaning, echoing the way sports unfold with both precision and unpredictability.
Looking Forward: A New Era of 365Scores
This rebranding is not just about a new look – it’s about reaffirming our commitment to sports fans everywhere. Our identity may have a fresh coat of paint, but our dedication to delivering the most thrilling, accurate, and engaging sports content remains the same. We invite you to join us as we continue to bring the world of sports to life – fast, accurate, and always with passion. Enjoy!
